Clients & Projects
New English Ballet Theatre (NEBT) is a dynamic ballet company dedicated to creating exceptional dance experiences for the widest possible audience. I have been working with NEBT since 2019 on creating and implementing their audience development & social media strategies, e.g. by introducing the consistent use of Audience Spectrum segments to the company’s campaign planning. In 2020 I created NEBT’s digital anniversary campaign, #NEBTTurnsTen, and I promoted the company’s two exclusively digital seasons in 2020 & 2021 due to the effects of COVID-19, achieving a steady increase of NEBT's digital audiences and engagement.
New English Ballet Theatre
Hofesh Shechter Company is a renowned contemporary dance company led by Hofesh Shechter, “one of the most exciting artists making stage work today.” During my 2.5 years as Marketing Manager with the company, I was responsible for implementing and developing the company’s audience development and digital strategies, and for setting up and managing the company’s audience data collection and analysis. I also delivered the marketing campaigns for Hofesh Shechter’s touring productions of Grand Finale and SHOW (Shechter II).
Hofesh Shechter Company
Stopgap is an internationally acclaimed contemporary dance company that creates inclusive productions with disabled and non-disabled dancers for national and international touring. As Communications Manager (maternity cover) during the COVID-19 pandemic I was mainly responsible for developing, implementing and managing digital campaigns to promote Stopgap’s wealth of work and elevate the profile of the company. In this role I initiated a new series of ‘Signature Blogs’, aiming to strengthen and affirm the company’s voice and recognition as an industry leader in inclusive dance.
Stopgap Dance Company
Pavilion Dance South West (PDSW) is a centre for excellence for dance and dance venue in Bournemouth. As Head of Marketing, I was responsible for the creation, implementation and evaluation of evidence-based audience development, communications, marketing and digital strategies, which led to an increase in audience numbers by more than 30% between 2012/13 and 2016/17. In 2013 I led on rebranding the organisation (see gallery) and on launching a new website to merge its two different public identities into one coherent, strong and recognisable brand.
Pavilion Dance South West
Previously, I worked with tanzhaus nrw, a centre for international dance in Düsseldorf, and Ballett Kiel, both Germany.
Festivals, Arts Activism and Education Projects
Viv Gordon Company uses arts activism to increase visibility, voice and community of adult survivors of childhood sexual abuse (CSA). I have been working with the company since 2021, supporting campaigns against sexual violence and CSA, and leading on marketing and communications for their touring production ‘Cutting Out’ and for major project launches ‘An ABC of CSA’ and ‘UpFront Survivors’.
In 2023 we have been working on developing the commpany's strategic communications and marketing.
Viv Gordon Company
Breathing Room by Milton Keynes-based artist Anna Berry is a walk-in kinetic light installation that combines organic and machine elements into a unique sensory experience. It invites you into a gently illuminated tunnel lined with 28,000 cones that ‘breathe’ like a living organism. I delivered the marketing campaign for Breathing Room on its 2021 world premiere and festival tour to Milton Keynes International Festival, Spare Parts Festival, Crewe, WordFest, Wakefield and Bright Nights Festival, Gloucester.
Anna Berry - Breathing Room
BEAF (Bournemouth Emerging Arts Fringe) is an annual independent arts festival in Bournemouth with both indoor and outdoor elements. In 2019 I worked with the festival to create and implement a strategic audience analysis and marketing / communications plan.
As a result, media coverage for the festival increased considerably, BEAF 2019 visitor numbers nearly doubled the figures from the 2018 festival, and improvements in marketing were noted and commented on.
Green Ginger is an international theatre company based in the UK that creates memorable, highly visual and accessible puppetry productions. I delivered a creative, digital marketing campaign for their production RATLab, an interactive show about bio-mechanical engineering aimed at 7 - 11 year old school children in Key Stage 2, mainly featuring puppet characters of rats, a dog and a rugby playing pig. The production is designed to frame STEM subjects (Science, Technology, Engineering, and Maths) as exciting, creative and diverse.
Green Ginger - RATlab
Producing and Dramaturgy
Gobbledegook Theatre are a Dorset-based company who make innovative, cross-artform live performance, music and installation work for unusual places. In 2022 Gobbledegook were commissioned by the National Trust and Barnsley Museums to deliver a project about the life of Lady Mary Wortley Montague, the 18th century aristocrat and travel writer who introduced smallpox inoculation to Britain. I was commissioned as dramaturg and directed the project’s digital storytelling.
Ballett Kiel is a mid-scale modern ballet company resident at the local opera house. As Marketing and Communications Officer I helped establish its excellent reputation under the directorship of Mario Schröder (now Artistic Director of Leipzig Ballett). I also produced the programmes for the company’s productions, hosted pre and post-show talks as well as learning and insight events for adults and young people, and I produced the annual ballet gala with national and international guest performers.
As Heritage Manager at the Theatre Royal Bury St Edmunds I devised and produced a series of events that helped to diversify and increase audiences for the Theatre's heritage programme. These included curating a set of interpretation panels and displays (design by Kersey and Balme), developing guided tours, delivering public lectures and hosting open days and on-stage demonstrations of Georgian stage craft. As dramaturg I contributed to choosing the heritage repertoire and wrote the programmes for the Theatre’s heritage productions.
Theatre Royal Bury St Edmunds
Photos: Dance: New English Ballet Theatre: Rosamunde, chor. Morgann Runacre-Temple. Photo (c) DeborahJaffe.co.uk; Stopgap Dance Company, Photo (c) Chris Parkes; Hofesh Shechter Company: Political Mother Unplugged - 2020. Photo (c) Hofesh Shechter Company; Pavilion Dance South West: Season brochure. Main image: Phoenix Dance Theatre, Triple Bill 2016. Photo (c) Richard Moran; Festivals etc.: Viv Gordon Company: An ABC of CSA exhibition, Photo (c) Fluxx Films; BEAF Container 2019. Artwork by Tech Moon; Anna Berry - Breathing Room at Bright Nights Gloucester. Photo (c) Andre Pattenden; Green Ginger: RATLab. Photo (c) Nic Delves-Broughton; Producing and Dramaturgy: Gobbledegook Theatre: Lorna Rees as Mary Wortley Montagu. Photo (c) Jayne Jackson; Theatre Royal Bury St Edmunds: various marketing collateral; Helga Brandt hosting Ballett Kiel learning event at Tanztage Schleswig-Holstein. Photo by kind permission of Ballettschule Grabbe, Kiel.