For the last 20 years I have been working with a range of companies and venues, from small / mid to large scale, on the strategic planning and delivery of their audience development, marketing and communications.
This recently included BEAF 2019, an independent arts festival in Bournemouth with both indoor and outdoor elements, for which I considerably increased media coverage (e.g.Dorset Magazine,Impact Report).
From 2019 I have also been working with New English Ballet Theatre on their audience development, campaign planning and social media strategy. NEBT offers a creative platform and support for the next generation of ballet dancers, choreographers, designers and musicians.
I have extensive experience in writing across a range of subjects and media, including publications on archaeology, gender, dance, drama and historic theatres, in formats ranging from academic books to features in exhibition catalogues and periodicals, and from live interpretation scripts to marketing copy, press releases, reports and strategic documents.
I have also independently designed or developed artwork in collaboration with designers and agencies for a wide range or organisations, including season brochures, guide books, leaflets, postcards, banners and advertising.
It is important to be recognisable, to have a style, tone of voice and features that clearly represent you or your organisation.
I have been involved with rebranding projects at a number of arts organisations, most recently as project manager for Pavilion Dance South West’s rebranding, which merged its two different public identities – the dance development organisation, Dance South West, and the Bournemouth-based venue, Pavilion Dance – into one. See examples in the Gallery. (Brand designed by Revolting / further developed by CuCo).
As Heritage Manager at the Theatre Royal Bury St Edmunds I was leading on a series of learning and public engagement projects and events.
These included curating a set of permanent interpretation panels and displays installed during the redevelopment of the Theatre.
(Design by Kersey and Balme)
I also developed a series of guided tours and public lectures and devised and project-managed other public engagement events such as open days and on-stage demonstrations of Georgian stage craft.
I have been the dramaturg on the Theatre's production of The Massacre.
When the Corona crisis hit we all had to upskill quickly for a world that suddenly relied on digital communication in an unprecedented way. But whilst we are all learning a great deal at the moment, we still need long-term strategies. “Doing digital” well takes time, consideration and careful planning, but digital channels are creative audience engagement tools that are worth investing in.
Digital has long been an essential part of what I do and I am happy to work with you to develop your ideal digital portfolio.
I have developed websites for various organisations and individuals, and was project manager for the relaunch of the Pavilion Dance South West website in 2013 (see gallery).
I also lead on developing PDSW’s digital marketing strategy and on re-focussing its social media presence towards a more proactive, engagement and content-led approach.